The University of California, Berkeley, has a long, proud tradition as a leader in behavioral economics, a line of study revolutionizing the way economics analyzes people’s behavior. The mission of the Initiative for Behavioral Economics and Finance is to support scholarship combining the highest standards of economic research with insights drawn from psychology. Berkeley’s cross-disciplinary approach promotes the broad application of these principles in such fields as labor, finance, and health economics. The initiative ensures that Berkeley will continue to attract and train the most talented students in this important field of study.

  • Awards

    The Initiative for Behavioral Economics & Finance boasts award-winning faculty, including George Akerlof, winner of the 2001 Nobel Memorial Prize in Economic Sciences and Ulrike Malmendier, recipient of the 2013 Fischer Black Prize and a 2017 Guggenheim fellow.

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  • Research

    Overconfident and superstar CEOs, depression babies, powerful workforces, extreme weather, investing--all are research topics related to Behavioral Economics & Finance.

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  • 30th Anniversary

    Top economists from around the world came to Berkeley to celebrate the 30-year anniversary of Behavioral Economics at UC Berkeley in May 2017.

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